Category Manager at Urban Company, then Product Manager at Rizzle. I moved into product because I thought that's where the real decisions were being made. Turns out I was half right. What I actually want is to sit at the intersection of tech, business, and ops where the strategy and the execution are the same job, not two different people. That's the kind of role I'm looking for now.
The Method
Most hiring conversations start in the wrong place where both sides are performing and neither side learns. I am betting on doing it differently: give me a real problem your business is sitting on and I'll spend 72 hours on it. Diagnosis, tradeoffs, and a plan I'd actually execute.
72-Hour Submissions
Supertails
Supertails is expanding from 5–7 clinics to 25+ in 18–24 months. The challenge: compress breakeven from Month 8 to Month 6, maintain a >4.8 Google rating, hit 80%+ capacity utilization by Month 4, and build a data-driven operating layer without letting standardization kill clinical judgment.
FirstClub
FirstClub is quality commerce not a crowded marketplace. The ask: design a scalable operating model to expand from 10 to 35 clubhouses without compromising product quality, customer experience, or unit economics. Supply architecture, QC systems, ERP stack, and a phased Gantt-chart execution plan.
abcoffee
abcoffee shouldn't approach gifting as seasonal, it should be a high-frequency behavioral layer built on micro-moments. My submission reframes the strategy: own everyday triggers like "3PM Don't Crash Yet" instead of chasing Diwali hampers. Includes a new category bet called CALMCaff, inspired by the ProCaff launch.
Mesa School of Business
Mesa students come from vastly different starting points from non-profits, Big 4, armed forces, fresh graduates. One-size-fits-all placement drives don't work. My submission builds a programmable, persona-specific system to convert candidate credibility into recruiter visibility into shortlists not luck, everything is engineered.
When not working
Can help you find great beans and brew a solid pour-over
Liverpool fan, through and through — YNWA
Mildly understanding the history of philosophy